Strategy Evaluation and Control

Strategy Evaluation and Control includes the activities that you pursue to monitor your actual performance compared to your desired performance. Quite often this is used to combat the day to day problems and is a reflection of your actual outcomes of your strategic management process. Has your strategic management process evolved or are you doing the same thing every year expecting different results?

Many companies experience long periods of equilibrium with short bursts of change. But what if they had consistent short burst of change not just intermittent? Are you constantly re-tuning your existing strategy or are you looking for new ones? Many companies do not seek out a new strategy unless a triggering event occurs.

Common triggering events for Initiation of a New Strategy tend to be:

Entry of a new CEO - typically questions the status quo and existence of products
Existing performance gap - where measures drop or change in relation to the market
Change in strategic inflection - change in the environment, technology, or customer desires
External intervention - warranty work or competing issues with existing suppliers and/or customers.

Pursue change and now is the time use some Blue Ocean Thinking this summer.