Many companies experience long periods of equilibrium with short bursts of change. But what if they had consistent short burst of change not just intermittent? Are you constantly re-tuning your existing strategy or are you looking for new ones? Many companies do not seek out a new strategy unless a triggering event occurs.
Common triggering events for Initiation of a New Strategy tend to be:
Entry of a new CEO - typically questions the status quo and existence of products
Existing performance gap - where measures drop or change in relation to the market
Change in strategic inflection - change in the environment, technology, or customer desires
External intervention - warranty work or competing issues with existing suppliers and/or customers.
Pursue change and now is the time use some Blue Ocean Thinking this summer.