Deming argued that higher quality leads to higher productivity and that leads to long-term competitive strength. He noted that workers are responsible for 10 to 20 percent of the quality problems in a factory and that the remaining 80 to 90 percent is under management's control.
Deming's theories were taught as a part of his System of Profound Knowledge. His knowledge system consists of four interrelated parts: (1) Theory of Optimization; (2) Theory of Variation; (3) Theory of Knowledge; and (4) Theory of Psychology.
Deming wanted to transform management and began teaching his 14 points. Here's a chart of them.